Most Offensive Ad Campaigns Ever

Bad Men

 

You guys all know how much I love advertising. There are few other industries that allow a person the creative expression, free drugs, and chance to mess with peoples’ heads like the ad industry. While it’s good to push the envelope and make people think (as long as they’re thinking what you want them to think) it’s not ok to offend your possible customers, or you’ll lose money instead of making money. (And that’s bad.)

So as a public service to advertising students and fans alike, I thought I’d show you why these ads are all wrong….    

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Why it’s so offensive: Because this ad implies that any woman facing similar circumstances will completely lose her composure when surprised or startled with a ring. Of course any female on the planet will spread her legs quicker than Moses parted the Red Sea in order to show appreciation for an expensive gift or cash prize. Sometimes even just for a decent meal at a quality chain restaurant. But to suggest that she’d forget that she’s in a public place and thus give the nearby sommelier (or perky waitress if you’re in TGIF) the old Britney wink is downright presumptuous and rude. Surely any women worthy of such expenditure would have the class to wait for the privacy of the elevator where she would then perform top notch fellatio.    

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Why it’s so offensive: Because who the hell are they to assume how my wife and mistress compare to each other? How do they know that my wife isn’t the sexy brunette who is always giggling, and hosing herself off but who tires me out and is driving me into an early grave? Maybe I finally found someone who isn’t all that interested in ‘being young,’ ‘beautiful,’ and ‘healthy,’ or ‘personal hygiene.’ It’s nice to be able to take a freaking nap once in a while without having to have the afternoon delight, and then having to change the bed sheets because somebody was soaking wet and all oiled up again…meaning I never do get my fucking nap!!!

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Why it’s so offensive: Well when you begi…..no, forget it. This isn’t half bad at all come to think of it. It speaks rather eloquently to this ‘sports’ base audience. And if you ain’t straight, white, rascist, and a Christian they don’t want you ‘awatchin’ anyhow. And what better way to keep undesirables from applying for employment? It’s even better than the ‘Minorities Need Not Apply’ campaign they used until 2007.  

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Why it’s so offensive: First of all this ad refers to the rug lady as a ‘girl,’ which she clearly is not since she looks to be well over the age of 25. So ‘girl’ in this case is both condescending and insulting. The ad should have referred to the rug lady as a homemaker, the little women, the old hag or the ball and chain. Also they are risking offending the entire animal rights demographic with the use of the tiger rug. Why not just have the rug lady lying face down on a simple throw rug?  

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Why it’s so offensive: It has been conclusively proven by recent polling that surprisingly few women and even fewer men enjoy equating their fast food with a pink, brown or black, vein-y, pulsing penis. What I find even more offensive is the fact that the ad implies (falsely, I might add) that bigger is better when it is clearly not. Most women are more than satisfied with a four or five inch….um sandwich. I’ve been assured of this many times throughout my life.

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To learn how advertising should be done, head on over to Just Making Convo and study the material dated 4-1-09 to 4-12-10. Be sure to take plenty of notes, there may be a pop-quiz.